Tag Archives: marketing

Findings

Welcome to Our Branding House

If you’re interested, I’d like to see if you have what it takes to write copy for our branding den/ad grotto − and our progressive, independent-minded clients. We need a postcard written for a little neighborhood grill that just opened. It’s called Applebee’s®. They want to promote their Carside to Go™ service. Go crazy with it. Have fun. Push the envelope − and get some papercuts doing it. Ha-ha. But seriously, just make sure you adhere to “The Applebee’s®. Corporate Guidelines and Branding Policies,” which is a huge document. I’ll email you a PDF instead of printing it so I don’t have to write a post-Earth Earth posting on my blog. Damn, I’m clever.

Wonderful satire from the enduring McSweeney’s Internet Tendency: Welcome to Our Branding House.

Surprised then didn’t go with BrandingHaus.

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Findings, Nerdery

In Texas, There’s No Business Like ‘Going Out of Business’

When Cyrus Hassankola moved to Dallas a couple of years ago, after successfully going out of business in several locales, he decided to settle down and go out of business permanently.

“The response was good from day one,” the carpet salesman says.

Customers rooting through the stacks of oriental rugs in the store he opened on a busy road in North Dallas would sometimes say how sorry they were that he was going out of business. “We’re not,” Mr. Hassankola told them. “It’s just the name of the store.”

Love the little insights into consumer behaviour, pricing tactics and salesmanship.

From the Wall Street Journal: In Texas, There’s No Business Like ‘Going Out of Business’.

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