When Cyrus Hassankola moved to Dallas a couple of years ago, after successfully going out of business in several locales, he decided to settle down and go out of business permanently.
“The response was good from day one,” the carpet salesman says.
Customers rooting through the stacks of oriental rugs in the store he opened on a busy road in North Dallas would sometimes say how sorry they were that he was going out of business. “We’re not,” Mr. Hassankola told them. “It’s just the name of the store.”
Love the little insights into consumer behaviour, pricing tactics and salesmanship.
From the Wall Street Journal: In Texas, There’s No Business Like ‘Going Out of Business’.