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AdHack Company Blog- How to Influence Human Behaviour: Presentations and a VideoThe formal title of the presentation below is How do you create sustainable behaviour? Part 1 but I think it ought to be called How to Influence Human Behaviour because that more accurately describes its goal — influencing behaviour. How do you create sustainable behaviour? Part I The presentation was created by Oliver Payne, who [...]James Sherrett
- Meet Me at Crowdsourcing Ad Biz Panel in NYC: June 7, 2011On June 7, 2011 I’ll be in New York City on a panel as part of Internet Week called Crowdsourcing Ad Biz along with this excellent list of conspirators: Claudia Batten of Victors & Spoils John Andrews of collectivebias Epirot Ludvik Nekaj of Ludvid + Partners Peter LaMotte of GeniusRocket Matt Mickiewicz of 99designs Rob [...]James Sherrett
- How Does Transmedia Storytelling Work?Mike Monello of Campfire gave a terrific half-hour talk at Power of the Pixel on how transmedia storytelling works. The talk is worth every minute to watch, especially the history of Coney Island Mike uses to frame his own story. So here it is. In case you didn’t get the outline, here are Mike’s 5 [...]James Sherrett
- Deschutes Brewery ‘Landmarks’: the best beer ad never on TVA beauty Westfalia, a banjo, some incredible settings that rekindle my love for the Pacific Northwest and scenes that make me long for summer sun — what more could you ask for from a beer ad that’s more a short film than a beer ad? Deschutes Brewery has created a dynamite little showcase of its [...]James Sherrett
- An Infographic of Christmas Carols – the AdHack Holiday Card(See the full Christmas carols infographic with legend of song titles.) For the holidays this year we wanted to present some of the most popular Christmas carols in a new and useful way — as an infographic. So if you find yourself seeking the right carols to sing with non-denominational kids delivering gluten-free treats or [...]James Sherrett
- How to Influence Human Behaviour: Presentations and a Video
- My AdHack Idea Blog
- Legambiente: Everything You Throw Away Comes Back – Yo Yo, Boomerang, Ping Pong PaddleSometimes you see an advertising image that perfectly matches the image with the message of the ad. This is one of them. For Italian environmental organization Legambiente's Puliamo il Mundo campaign. Click for large version. Click for large version. Click for large version. Thanks to I believe in advertising for the link.James Sherrett
- Flags Made of Food: Sydney International Food FestivalSome wonderful poster or print advertisements for the Sydney International Food Festival that make the idea of international food cultures into symbolic flags representative of national cuisines. See the full collection at I believe in advertising.James Sherrett
- Charlie Brooker Rants Over Aspirational and Unrealistic TV ScenesWarning: strong language and strong opinions. But both provide a welcomed dose of invective to the hyper-reality on TV screens. In closing, Charlie says, "Balls to aspiration."James Sherrett
- Slower Is Better Roadside Speed Campaign Misses on MotivationThis recent anti-speeding campaign from the Elm Grove Police Department fails to understand the key people whose behavior it's meant to change: males between 16 and 25. To them, a digital readout sign is a video game. Can they set the high score? In this case, the high score is the number of days in a hospital bed, the chance of a crash or the bill for […]James Sherrett
- Wrangler 'We Are Animals' Rebranding Campaign PhotographyI love the tagline, aesthetic, style and feel of this rebranding campaign for Wrangler Jeans. But as beautiful as these images are, Wrangler still feel like falsetto cowboy pants. Dakota 2 Click for larger version. Dakota 1 Click for larger version. Coco White Flare Click for larger version. Dakota on Road Click for larger version. Coco Crouching Click for l […]James Sherrett
- Legambiente: Everything You Throw Away Comes Back – Yo Yo, Boomerang, Ping Pong Paddle
- Shared Items
- How To Build A Site That Looks Great On Every Screen October 30, 2011The responsive design revolution is upon us. With tablet and smartphone use soaring and changing our media habits, Web publishers no longer have a choice but to build designs that work properly on any device or screen size. The hard-working Silicon Valley design firm ZURB has recently released version 2.0 of its responsive design boilerplate kit called Found […]
- Why personalization fails October 25, 2011Personalization is everywhere, especially online, where companies retarget you with banner ads if you visit their web site, or bid on competitor terms that pop up on finance pages (see the nice play by Blockbuster, above), or even chase you if you don't click on an ad by figuring out a lot about who you are. For instance, savvy digital media buyers can […]
- Lead Bullets October 26, 2011Yet our best trained, best educated, best equipped, best prepared troops refuse to fight. As a matter of fact, it’s safe to say that they would rather switch than fight. —Public Enemy (sampled from Thomas Todd), Fight the Power Early in my tenure as product manager for the web servers at Netscape, we faced a terrible crisis. We just got our hands on Microsof […]
- Questions for a new entrepreneur October 29, 2011A few things came up over coffee the other day. His idea is good, his funding is solid, there are many choices. Some of the questions that don't usually get asked: Are you aware of your cash flow? The thing about a fish in the stream is that it doesn't care if the water is six inches deep or a foot deep. As long as it never (ever) goes to zero, it […]
- Audio October 29, 2011Shared by James Sherrett Reindeers on treadmills - pretty much the best audio interview I've ever heard.
- How To Build A Site That Looks Great On Every Screen October 30, 2011
